GALAXY® silk is brought to life with striking new visual creative
Slough, UK, 4th February 2021 — Mars Wrigley UK has today unveiled a new TV campaign in support of the GALAXY® brand’s new modern, confident and unapologetic direction for 2021.
Underpinned by the funky rhythms of ‘Makeba’, the breakout song by Grammy nominated singer-songwriter Jain, a coterie of artists, animators and compositors used an array of animation techniques to create an infinitely impressive production that brings GALAXY®’s bold new look to life in a striking visual package.
Packed with vivacious energy, the work – which sees zero gravity fabrics dance across the screen with hypnotic playful abandon – will have a substantial presence across the nation’s TV screens in the coming weeks. The public won’t be able to miss it.
It is a new vibrant look for a bold new era, and the perfect way to introduce the next generation of GALAXY® lovers to the brand’s new exciting portfolio of treats and, of course, the fan favorites that have enshrined GALAXY® chocolate as Britain’s second biggest confectionery brand.
Ellyse O’Connor, GALAXY® Senior Brand Manager said:
“There won’t be many people in Britain who haven’t seen a GALAXY® advert over the years. They have always served as great cultural markers of the time and have helped cement GALAXY® chocolate into the hearts and minds of the British public. This beautiful new advert is no different and serves as further proof that the GALAXY® brand never stands still."
The GALAXY® re-design was launched at the start of 2021 after a two-and-a-half-year development process, that involved extensive consumer research and a depth of craft that perfectly articulates, in a social and digital age, the boundless pleasure that a GALAXY® treat brings.
Did you know?
- It’s all in the flow: Every aspect of the GALAXY® bar is designed with smoothness in mind. In fact, thousands of hours went in to designing the bar itself, which has a distinctive undulating flow that further enhances the smooth texture of the chocolate.
- 23 million GALAXY® Smooth Milk Bars are eaten in the UK every single year.