Mars Wrigley to trial No Bounty Celebrations tubs
New research reveals 39% of Brits want the coconut-filled chocolate banished forever
- Bounty to be removed from Celebrations tubs in new trial ahead of the festive period
- The initiative follows research revealing 39% of the nation would support having Bounty’s removed from Celebrations tubs.
- No Bounty Celebrations tubs will be available to the public at select Tesco Christmas Market pop-ups from 8th November – 18th December.
Mars Wrigley has today announced that Bounty’s will be removed from an exclusive run of Celebrations tubs this Christmas.
New research released today reveals that the smooth coconut filled chocolates are a national cause of division, with 39% of Brits wanting to banish them from Celebrations tubs altogether.
In response to this, the confectionery brand has teamed up with Tesco to trial a new initiative of No Bounty tubs in the lead up to the festive season.
For a limited period from 8th November, customers in select stores* featuring the Christmas Market pop up, will be able to exchange tubs bought in-store that day with a new No Bounty Celebrations tub, in a business trial that will put this chocolate debate to the test.
For these limited-edition tubs, additional Mars, Snickers, Milkyway, Galaxy and the all-time favourite – Maltesers, will be drafted in to make up for the missing Bounty’s.
The announcement comes after 18% of Brits revealed they would feel irritated if they opened a Celebrations tub to find only Bounty’s were left, and a whopping 58% said this would lead to a family argument.
The study, which polled 2,000 Brits aged 18 – 65, also revealed that 22% of people surveyed like Bounty the least out of all the chocolates in the Celebrations tub. Moreover, a hard lined 28% of us believe that coconut does not belong in a chocolate bar at all.
But it seems that taste in chocolate is a serious matter for Brits, as 42% of those polled admitted they have rowed with friends or family because of it, and 18% would even go as far avoiding romantic involvement with someone whose tastes differed to their own.
But all is not lost for Bounty, as the research also showed it’s the tub-favourite for a proud 18% of coconut-loving Brits, with a further one in five (20%) even admitting they shyly keep their love of Bounty chocolates to themselves. Furthermore, the study shows it is a more mature palette that craves the coconut chocolate most, with 38% of over 55’s choosing it as their favourite.
This year’s No Bounty Celebration tubs, follows the brand’s successful ‘Bounty Return Scheme’ in 2021, which encouraged Bounty haters to return their unwanted chocolates and swap them for more-loved Maltesers after the Christmas period.
Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer said: ‘Christmas is the time for giving – but it seems this year, the British public are keen for us to take away…Bounty. Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone! And to those loyal (and secret) Bounty lovers out there, there’s still a chance they’ll make a return after the trial.’
The trial is rolling out across 40 Tesco Christmas Market locations*. The Market roadshow kicks off at Baguley Extra in Manchester on Tuesday 8th November, making its way down South to finally close up shop on Sunday 18th December at Gallions Reach Extra in London. For more information visit: @UKCelebrations.
For anyone not near a Christmas Market participating store, all is not lost! By looking out for signage in: Main Estate, Express and on Tesco.com, shoppers can enter an exclusive text to win competition between 16th November and 7th December with chances to win Bounty-less tubs.
*Participating Tesco Stores
|08/11/2022||Baguley Extra in Manchester||M23 9TJ|
|09/11/2022||Hanley Extra in Stoke On Trent||ST1 4LS|
|10/11/2022||Telford Extra||TF1 2DE|
|11/11/2022||Cradley Heath Extra||B64 5DF|
|12/11/2022||Kidderminster Superstore||DY11 6SW|
|13/11/2022||Redditch Extra||B98 7RU|
|14/11/2022||Bicester Lakeview Drive Extra||OX26 1DE|
|15/11/2022||Aylesbury Extra||HP19 8BU|
|16/11/2022||Amersham Superstore||HP7 0HA|
|17/11/2022||Reading West Extra||RG30 1AW|
|19/11/2022||Newbury Extra||RG14 7HB|
|20/11/2022||Swindon Extra||SN1 2EH|
|21/11/2022||Newport Spytty Extra||NP19 4TX|
|22/11/2022||Pontypridd Extra||CF37 5SN|
|23/11/2022||Pontyclun Talbot Green Extra||CF72 8RB|
|24/11/2022||Risca Extra||NP11 6NP|
|25/11/2022||Bristol Brislington Extra||BS4 5AY|
|26/11/2022||Yeovil Extra||BA20 1DL|
|27/11/2022||Poole Extra||BH12 4NX|
|28/11/2022||Bournemouth Extra||BH7 7DY|
|29/11/2022||Salisbury Extra||SP1 2NY|
|01/12/2022||Southampton Bursledon Towers Extra||SO31 8GN|
|02/12/2022||Portsmouth Extra||PO6 4SR|
|03/12/2022||Chichester Extra||PO19 3JT|
|04/12/2022||West Durrington Extra in Worthing||BN13 3PB|
|05/12/2022||Burgess Hill Superstore||RH15 9QT|
|07/12/2022||Horsham Extra||RH12 3YU|
|08/12/2022||Addlestone Extra||KT15 2AS|
|09/12/2022||Sunbury-On-Thames Extra||TW16 7BB|
|10/12/2022||Twickenham Extra in Isleworth||TW7 7JY|
|11/12/2022||Osterley Extra in Isleworth||TW7 5NZ|
|12/12/2022||SevenOaks Roverhead||TN13 2QS|
|13/12/2022||Lunsford Park Extra||ME20 6RJ|
|14/12/2022||Ashford Crooksfoot Extra||TN24 0YE|
|15/12/2022||Dover Extra||CT16 3PS|
|16/12/2022||Broadstairs Extra||CT10 2QJ|
|17/12/2022||Whitstable Extra||CT5 3EE|
|18/12/2022||Gallions Reach Extra in London||E6 7FB|
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