MARS WRIGLEY LAUNCH NEW 100 CALORIE OR LESS CHOCOLATE BARS
CUPPA SET UP SNICKERS 100 CAL BAR2.jpg

The new range of MARS®, SNICKERS® and TWIX® bars will offer a reduced portion size of some of the nation’s favourite treats

  • The format caters to the 68%* of Brits who recently said they would rather have a smaller portion of their favourite chocolate bar than a larger amount of a lower-sugar chocolate bar.
  • Calorie conscious consumers don’t need to compromise on taste. The recipe remains exactly the same.

 

Slough, UK, 11th January 2021 — Mars Wrigley has today unveiled a trio of chocolate treats that are all 100 calories or less. The new format of MARS®, SNICKERS® and TWIX® bars will hit shelves from this week and offer Brits a chance to enjoy some of the nation’s favourite brands in a more compact and convenient format.

The new range comprises of Mars Wrigley’s most popular chocolate bars and no compromises have been made on taste. Meaning that calorie conscious consumers will be able to treat themselves to the familiar nutty nougat of a Snickers, the snap of a Twix or the soft caramel haze of a Mars bar – all safe in the knowledge that the recipe remains exactly the same.

 

Kerry Cavanaugh, Marketing Director at Mars Wrigley UK said:

“If you’re like me and love a sweet treat but are calorie conscious, these chocolate bars are for you! Our new 100 calorie range gives people their favourite brands in a smaller size. Which is perfect for the 68% of Brits who said recently that they would prefer less of their favourite chocolate than compromise on taste.”

The 100 calorie or less range is widely available and can be bought in Single or Multipack (10 in pack) format. With an RRP of £0.40 and £2.79 respectively.