deadline day.jpg

Snickers and Ball Street join forces with the nation’s football fans for a bumper night of deadline day action

  • The fan-first approach will offer unparalleled insight into one of sport’s biggest calendar moments
  • The deadline day drama will be brought to viewers by a raft of online football personalities, including hosts James Allcott and Gary Flavell and special guests including the Redmen TV and Arsenal Fan TV along with football comedian and impressionist, Darren Farley.


Slough, UK, 1st February 2021 — Mars Wrigley has today announced that SNICKERS Protein will be powering a bumper night of deadline day action with a very special fan led football show in partnership with The Ball Street Network.

Hosted by James Allcott and Gary Flavell football fanatics will be kept up to date with all the breaking news, latest rumours and, of course, in the moment reaction to the unrivalled emotional-rollercoaster that is the football transfer deadline day. 

Seasons are won and lost in the final hours of the transfer window and the SNICKERS Protein Deadline Day Show will plunge fans into the heart of the action.

The programme will be made by football fans, for football fans. So expect rants, rambles and ruminations a plenty.

Away from the transfer wheeling and dealing, it will be an action-packed affair with a raft of entertainment on offer with the hosts and their guests taking questions from the audience on the Snickers Protein Fanline and Darren Farley’s best football impressions.

Kerry Cavanaugh, Marketing Director at Mars Wrigley UK said:

“Transfer Deadline Day is one of the most important dates in the footballing calendar, and our Deadline Day Show with Ball Street is sure to be appointment viewing for anyone who wants to experience the highs and, let’s face it, lows of the night with other likeminded (and probably equally  frustrated) football fans.”  

The SNICKERS Protein Deadline Day Live show will be live streamed on Twitter, Facebook and YouTube tonight (February 1st). It’ll kick off from 7pm and follow all of the latest deals as they unfold until 11pm.  Follow @SNICKERSUK and @BallStreet for more.