THERE’S A NEW BIG PEEL IN TOWN: MALTESERS LAUNCHES ORANGE BUTTONS

Brand new to 2021, Maltesers Buttons just got zesty

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Slough, UK, July 22nd 2021 — Mars Wrigley UK is set to squeeze the day with the launch of a brand new zesty treat, Maltesers Orange Buttons. 

Brits already snap up over 180 million Maltesers treats every single year and are sure to give their peel of approval for the new citrus infused Maltesers Orange Buttons when the choc hits shelves later this week.  

Maltesers Buttons have taken the nation by storm since the chocolate treat launched in 2018, with 68 million packs already sold in Britain, making today’s announcement kind of a big peel.    

Leah Dyckes, Maltesers Brand Director, said: “We’ve given our hugely popular Maltesers Buttons an ‘a-peeling’ makeover and I know that citrus crazed Brits will love our brilliant new orange flavour!   

Maltesers Orange Buttons, which will be widely available nationwide from this week, is being launched in four pack formats: single (RRP: £0.63), Treat Bag (RRP: £1.19), Share Pouch (RRP: £2.09) and More to Share Pouch (RRP: £2.79).  
 

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