Slough, UK, 5th October 2020 — Fetch the ironic-but-secretly-much-loved Christmas jumper and unpack the tinsel because Mars Wrigley UK has today announced the release of Twix® Winter Spice!
Available from this week, the festive treat is just the taste of Christmas you’ve been waiting for and is sure to delight even the biggest bah-humbug this winter.
Developed by Mars Wrigley’s team of chocolate scientists, Twix® Winter Spice has a blend of winter spices that will take people on an aromatic sensory journey this holiday season. From warm nutmeg to sweet and spicy cinnamon, the brand-new Twix® sweet treat hits all the right notes when it comes to festive flavour.
Twix® Winter Spice will be available in a host of convenience stores including Co-op, WHSmith and Spar. Those seeking a festive fix will have to be quick, though, as they’re only available for a limited time of 12-weeks.
Kerry Cavanaugh, Marketing Director at Mars Wrigley UK said:
“Leaves are falling and the nights are getting longer – which can mean only one thing… Christmas is coming! Twix® Winter Spice is packed full of festive flavour and it’s the perfect treat to tuck into as you sit in front of the fire and get ready for Santa’s arrival”
– ENDS –
NOTES TO EDITORS
Photo assets can be downloaded here.
Twix® Winter Spice will be available in two formats - Single (RRP £0.61) and Xtra (RRP £0.76)
ABOUT MARS, INCORPORATED
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 115,000 Associates to create value for all its partners and deliver growth they are proud of every day.